PORTFOLIO

By no means is this an exhaustive list of what I’ve done. Quite frankly, some of the coolest things I’ve done were under a non-disclosure agreement. So, here is a small sampling from what I’m able to share.

Auction Gallery Brand Refinement & Digital Marketing Strategy

Goal: I was tasked with refining the branding for a midwestern auction gallery specializing in antiquities and collectibles.

Target Audience: high-net-worth individuals interested in collecting or investing in antiquities, fine jewelry, coins & bullion, and other collectibles

Proposal: Create an elegant aesthetic in line with the expectations of the clientele’s tastes and preferences. The ongoing campaigns would simplify the brand messaging to Browse. Consign. Collect.

Browse: Casual collectible buyers and interior designers who may simply be seeking a unique statement piece for themselves or their clients

Consign: Collectors will experience personal treatment by the uniquely qualified staff throughout the consignment process of appraising and bringing the collection to auction

Collect: For the serious investor, a smooth auction experience is paramount to their returning patronage.

Results: Newly designed brochure (bottom images) & other digital marketing collateral. Within the first 90 days, 256% increase in website traffic, increased email newsletter subscribers by 1,000+, and increased average email marketing campaign open rate to 21%, which is 13% above industry average.

Omnichannel Marketing Implementation For Upscale Consignment Boutique

Goal: Establish social media marketing and email automation for a retail consignment brand.

Target Audience: suburban women and urban/suburban interior designers looking for bargain vintage and antique pieces for their homes and clients

Proposal: Utilize the full breadth of the Shopify platform combined with the automated chat features available on Facebook and the tools available on Instagram shop to consistently provide value to the store’s customers.

Results: Within first 30 days of implementation, cart abandonment rate decreased to 22%, FB Product Page Views increased by 734% , and online sales increased by 114%.

Growth Marketing Consulting For Agricultural Investment Tech Start-up

Goal: As a freelance project, I took on an agtech startup client who needed a growth marketing consultant to help build upon their brand messaging as well as develop influencer and media outreach strategies.

Target Audience: high-net-worth individuals & family offices looking for diversified investment options with steady growth potential

Proposal: Craft pitches for three different types of media outlets and influencers in the wealth management, sustainable ag and fintech space.

Results: Media list creation geared toward financial podcasts, newsletters and other prominent voices in the aforementioned areas. Pitch writing for both sponsored and organic editorial content.

Co-Working Concept Design for MBA Coursework

Goal: As part of my MBA coursework, I was tasked with creating and designing a proof of concept for a product or service and establish a stage-gate process for bringing it to fruition.

Target Audience: remote workers, freelancers and entrepreneurs who need a place to meet clients or other team members in a third space.

Proposal: Co-working Coffee Shop Concept Design based on the 5 stage-gate process of Scoping, Business Case, Product Development, Product Testing & Validation and Launch/Post-Launch.

Results: Co-working coffee shop design concept may be a viable investment in suburban areas outside major cities or as a part of an economic development plan for smaller cities. Product development would involve extensive sourcing trials and narrowing down specific branding for the final test location(s). Product testing and validation would involve short-term, pop-up establishments in the test locations. The results of the product test would determine whether it moves forward to launch. Post-launch would occur within 3-6 months of launch and involve evaluating and adapting the business case as needed.

Membership Campaign & Fine Dining Restaurant Launch for Local Country Club

Goal: As director of a student-led public relations firm, we were tasked with increasing a local country club’s membership by at least 60 members for them to remain open.

Target Audience: middle-class families and college students who are looking for a food and golfing centric community

Proposal: After in-depth consultations with the board, I prepared a proposal to restructure their membership tiers and offered a membership engagement strategy. To commemorate the changes, my team and I launched a social media marketing campaign leading up to a wine and dine event at the onsite restaurant wherein we handled the event’s social media management.

Results: The membership campaign brought in 60+ new members to the country club and they were no longer in danger of closing their doors. To this day, they are still implementing the membership engagement strategies that we suggested and are going strong.