Marketing Trends in the Content Creation Industry
Hello creatives!
For the next few weeks, I’ll be breaking down some branding and marketing trends for different industries. This week, we’re tackling the content creation industry.
First things first, what is a content creator?
This umbrella term covers a wide variety of creative professionals, from the blogging hobbyist, to the side-hustling podcaster to the Instagram micro-influencer to the Youtube and TikTok phenom. Content creation is the art and discipline of sticking to a creative project for the sake of creativity.
And when it grows, it becomes a means for monetization. Not all content creators aim to monetize their craft. But many do, because it’s a lot of passionate work to not earn anything from it. But for those who are on the path of monetizing their content, these branding and marketing tips will help pave the way for you.
Who needs to understand branding & marketing strategy in the content creation industry?
It’s important to understand that content creation is a means of building a community organically. Businesses, more often than not, don’t have the means to do so on their own, because many brands lack the brand equity to connect directly with their audiences. That’s where content creators come in to leverage their trustworthiness and providing insight into a business’ product or service that otherwise wouldn’t be known by the content creator’s audience.
How businesses find these influencers is through a variety of means. They could search for them on their own. Or, more likely than not, they use a platform -a social network for content creators & businesses- to build connections and partnerships.
So let’s break down who needs to understand branding and marketing.
Businesses & thought leaders who collaborate with content creators & influencers so they can better serve the ideal clients they serve
Content creation & influencer platforms, so they can assist their clients in the process building their personal & professional brands
Content creators & influencers so they can build a lifestyle out of their creative work
Now let’s get to the good stuff. Here are 5 branding & marketing strategies for the content creation industry:
Create a process to make requests for branded content, interview opportunities & other collaborations as stress free as possible
Find platforms that build your brand like matchmaker.fm for podcast interviews or Blog Meets Brand for sponsored blog content
Establish a good relationship with other content creators or influencers serving your niche so you can provide references to each other
Share your insight through guest articles, guest blogs, collaboration videos, podcast interviews etc to raise brand awareness
Make sure your content aligns with your values and your fans/followers' interests –especially when approached for sponsored content!
As a content creator, you have the skills and trustworthiness that many businesses wish they had. Leveraging your talents and personality to earn an income is an opportunity that shouldn’t be ignored. These branding and marketing tips are the foundation for building a lifestyle out of doing what you do best.
While these are just the basics, I hope this has given you ideas for how to set yourself up for success. If you still feel lost and need some professional guidance on how to elevate your brand, let’s work together! Feel free to fill out this form to book a discovery call with me for a brand coaching session or my strategic planning consulting service.
Until Next Time,
Rochele