The Read. Write. Play. blog was born out of an insatiable curiosity for the intersection of publishing, filmmaking and other media.
I’m Rochele Rosa, I have an MBA in marketing and am currently getting an MA in Multimedia Franchising. So, it’s no surprise that I’m a multi-passionate creative professional: author, filmmaker, public speaker and more.
Here, I share my insights into the publishing, filmmaking and game industry as well as the business of intellectual property that reinforces them all.
5 Things I Learned from My Book Launch
Font Psychology
4 Resources for Creating a Marketing Strategy
How to Become A Content Creator
Marketing Trends in the Content Creation Industry
Digital Marketing Alphabet Soup
Influencers & Content Marketing
Music Royalties: What They Are, How They Work & How Not To Get Screwed Over
Guerrilla Marketing: What It Is And How To Use It For Your Brand
Guerrilla marketing is an art and a science that can be one of the most effective campaign tools a brand could use.
How a Book Becomes a Movie
There are 3 things that have to happen before a book becomes a movie or TV show in production.
Books have to be pitched to a Hollywood agent
A studio or producer has to buy the option to be adapted into a script
The book has to be adapted into a script & greenlit by the studio for production
Disruption in PR, Marketing & Advertising
Today, I dive into some trends, software, and platforms that have been shaking up the marketing communications industry in the last few years.
Disruption in Journalism: The Dawn of Digitalization
2020: Content Calendar, Social Media, and More!
Read. Write. Play. Your Way to Creative Disruption in Publishing, Media and Entertainment
So, I have established the general “what” and “why” of this blog. Now it’s time for a little more detail on the topics I’ll cover, which means breaking down the three parts of Read. Write. Play. into the industries, positions, tools and tech start ups I’ll cover here.