Read. Write. Play. is a blog that I have been wanting to start for a long time now. Here I’ll dissect and discuss various industries, careers and technological forces that drive creativity in the media, entertainment and communications industries.
Guerrilla Marketing: What It Is And How To Use It For Your Brand
Guerrilla marketing is an art and a science that can be one of the most effective campaign tools a brand could use.
How a Book Becomes a Movie
There are 3 things that have to happen before a book becomes a movie or TV show in production.
Books have to be pitched to a Hollywood agent
A studio or producer has to buy the option to be adapted into a script
The book has to be adapted into a script & greenlit by the studio for production
Disruption in PR, Marketing & Advertising
Today, I dive into some trends, software, and platforms that have been shaking up the marketing communications industry in the last few years.
Read. Write. Play. Your Way to Creative Disruption in Publishing, Media and Entertainment
So, I have established the general “what” and “why” of this blog. Now it’s time for a little more detail on the topics I’ll cover, which means breaking down the three parts of Read. Write. Play. into the industries, positions, tools and tech start ups I’ll cover here.