The Read. Write. Play. blog was born out of an insatiable curiosity for the intersection of publishing, filmmaking and other media.
I’m Rochele Rosa, I have an MBA in marketing and am currently getting an MA in Multimedia Franchising. So, it’s no surprise that I’m a multi-passionate creative professional: author, filmmaker, public speaker and more.
Here, I share my insights into the publishing, filmmaking and game industry as well as the business of intellectual property that reinforces them all.
Influencers & Content Marketing
5 Things You Should Consider When Pursuing Self-Publishing
Music Royalties: What They Are, How They Work & How Not To Get Screwed Over
How a Book Becomes a Movie
There are 3 things that have to happen before a book becomes a movie or TV show in production.
Books have to be pitched to a Hollywood agent
A studio or producer has to buy the option to be adapted into a script
The book has to be adapted into a script & greenlit by the studio for production
The Process of Filmmaking
The 5 Steps to Filmmaking are anything but simple.
Disruption in PR, Marketing & Advertising
Today, I dive into some trends, software, and platforms that have been shaking up the marketing communications industry in the last few years.
Emerging Trends in Publishing
In today’s post, I dive into the trends have seen a major boost this year: diversity, digital book marketing tools, and artificial intelligence.
The Podcast Boom: 3 Reasons for the Rise of Audio Streaming
Disruption in Journalism: The Dawn of Digitalization
A Beginner's Guide to Understanding Author Rights
Podcasts, Music, and Movies
There are a few things that these industries have in common.
It all starts with creative people who have something to say, want to gather people around a subject or want to create an experience
There are studios involved that handle the recording and production of the project
Distribution is typically outsourced to mostly digital third-party platforms
The Big 4: Marketing, Public Relations, Advertising & Journalism
3 Ways to Publish a Book: Traditional vs Self vs Hybrid
2020: Content Calendar, Social Media, and More!
