The Read. Write. Play. blog was born out of an insatiable curiosity for the intersection of publishing, filmmaking and other media.
I’m Rochele Rosa, I have an MBA in marketing and am currently getting an MA in Multimedia Franchising. So, it’s no surprise that I’m a multi-passionate creative professional: author, filmmaker, public speaker and more.
Here, I share my insights into the publishing, filmmaking and game industry as well as the business of intellectual property that reinforces them all.
Marketing Trends in the Content Creation Industry
Influencers & Content Marketing
How a Book Becomes a Movie
There are 3 things that have to happen before a book becomes a movie or TV show in production.
Books have to be pitched to a Hollywood agent
A studio or producer has to buy the option to be adapted into a script
The book has to be adapted into a script & greenlit by the studio for production
Disruption in PR, Marketing & Advertising
Today, I dive into some trends, software, and platforms that have been shaking up the marketing communications industry in the last few years.
Disruption in Journalism: The Dawn of Digitalization
2020: Content Calendar, Social Media, and More!
To The Future: Reflecting on 2019 and Looking Ahead at What to Expect on This Blog in 2020
Read. Write. Play. Your Way to Creative Disruption in Publishing, Media and Entertainment
So, I have established the general “what” and “why” of this blog. Now it’s time for a little more detail on the topics I’ll cover, which means breaking down the three parts of Read. Write. Play. into the industries, positions, tools and tech start ups I’ll cover here.