The Read. Write. Play. blog was born out of an insatiable curiosity for the intersection of publishing, filmmaking and other media.
I’m Rochele Rosa, I have an MBA in marketing and am currently getting an MA in Multimedia Franchising. So, it’s no surprise that I’m a multi-passionate creative professional: author, filmmaker, public speaker and more.
Here, I share my insights into the publishing, filmmaking and game industry as well as the business of intellectual property that reinforces them all.
Font Psychology
How to Build An Author Platform
4 Resources for Creating a Marketing Strategy
5 Branding & Marketing Strategies for the Publishing Industry
5 Branding & Marketing Strategies for the Filmmaking Industry
Marketing Trends in the Content Creation Industry
Digital Marketing Alphabet Soup
Influencers & Content Marketing
Disruption in PR, Marketing & Advertising
Today, I dive into some trends, software, and platforms that have been shaking up the marketing communications industry in the last few years.
Disruption in Journalism: The Dawn of Digitalization
The Big 4: Marketing, Public Relations, Advertising & Journalism
3 Ways to Publish a Book: Traditional vs Self vs Hybrid
Read. Write. Play. Your Way to Creative Disruption in Publishing, Media and Entertainment
So, I have established the general “what” and “why” of this blog. Now it’s time for a little more detail on the topics I’ll cover, which means breaking down the three parts of Read. Write. Play. into the industries, positions, tools and tech start ups I’ll cover here.