Guerrilla marketing is an art and a science that can be one of the most effective campaign tools a brand could use.
Read MoreThere are 3 things that have to happen before a book becomes a movie or TV show in production.
Books have to be pitched to a Hollywood agent
A studio or producer has to buy the option to be adapted into a script
The book has to be adapted into a script & greenlit by the studio for production
The 5 Steps to Filmmaking are anything but simple.
Read MoreToday, I dive into some trends, software, and platforms that have been shaking up the marketing communications industry in the last few years.
Read MoreIn today’s post, I dive into the trends have seen a major boost this year: diversity, digital book marketing tools, and artificial intelligence.
Read MoreThere are a few things that these industries have in common.
It all starts with creative people who have something to say, want to gather people around a subject or want to create an experience
There are studios involved that handle the recording and production of the project
Distribution is typically outsourced to mostly digital third-party platforms
There are hundreds of roles that bring a book to life, but today we’re going to start with the basics about the process of how a book gets from the writer’s hands to the reader’s hands.
Read MoreSo, I have established the general “what” and “why” of this blog. Now it’s time for a little more detail on the topics I’ll cover, which means breaking down the three parts of Read. Write. Play. into the industries, positions, tools and tech start ups I’ll cover here.
Read MoreRead. Write. Play. dives into the technological forces driving creativity in the media and entertainment industry.
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